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Agencies lend weight to sustainability movement Isla

Twelve event agencies have put their support behind a new sustainability concept called Isla. Described as an organisation, its creators say that will support businesses to “implement consistent standards of environmental impact, measurement and management of events”, and “accelerate the event industry’s transition to a sustainable future”.

The Covid-19 pandemic has made many agencies and corporates review ways of working, with some focusing on the need for a ‘green recovery’. Isla is intended to build on some of the existing work being implemented by agencies, encouraging knowledge sharing of best practice. The organisation says it will provide guidance to members, enabling them to better track the impact of their events using science-led environmental targets.

Isla logo

Isla will be working with other third parties to reduce the barriers that can inhibit the sustainability of many events, including the use and waste of materials and the lack of circular design within the production process, creators say.

“When it comes to sustainability, collaboration beats competition and we’re delighted to have some of the biggest event brands in the world supporting our mission to accelerate the industry’s transition to a sustainable future,” said Anna Abdelnoor, one of the founders of Isla. “To do this we need a mix of knowledge sharing, education and robust metrics, this is the role Isla will fill.”

Isla is an independent organisation and has already secured the support of agencies including Amplify, Brandfuel, Cheerful TwentyFirst, DRPG, emc3, George P. Johnson, Jack Morton Worldwide, Owl Live, Set Creative, Smyle, WRG, and XYZ.

Abdelnoor called on further agencies to support the organisation. She said: “We’re calling for more to join our movement; from within the agency community, in-house organisers within business, and from venues and suppliers who want to help their clients in delivering sustainable event programmes. It’s amazing what can be achieved when we work collaboratively.”