Vue Conferences and Events launches immersive cinema experience

Vue Conferences and Events recently welcomed 250 event organisers to the launch of its new immersive cinema experience, which was themed around Baz Luhrmann’s film ‘Elvis’.

Before watching the film, event organisers were served Elvis themed cocktails and food, took photos using Elvis themed props, and listened to an Elvis impersonator who sang ‘Burning Love’, ‘In the Ghetto’ and ‘Way Down’.

Commenting on the launch Rachel Macaulay, head of corporate sales and advertising, Vue, said: "By elevating the cinema experience and making it an immersive event adds to the whole sense of occasion. We have demonstrated it here with a screening, but this can be applied to conferences and hybrid events as well."