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data

Who owns the data?

Global event auditor BPA president and CEO Glenn Hansen discusses the need for standards in digital events, including data ownership.

In June 2020, we at BPA Worldwide published an open letter to the industry on the subject of data leakage in the ‘bidstream’. It was still early days in the Covid pandemic and digital events were just becoming the du jour. Our writing at that time pertained to the digital eco-system and the process of programmatic buying and selling. With the advent of the header bidder process, advertising inventory gets exposed to all interested parties simultaneously…

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