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Posters go electric

Tamsin Treasure-Jones, co-founder of Kubify, tells Louisa Daley about how the ePoster solution aims to solve the industry’s ‘paper poster problem’.

Kubify’s Learning Toolbox aims to be a creative, flexible way for conference speakers, discussion leaders or poster authors to share, discuss and further develop their work. “We have presented Kubify as an ePoster solution because we initially set out to solve the ‘paper poster problem’, but organisers and delegates are already using it much more widely,” says Treasure-Jones.

So, how does Kubify work? “Presenters can include interactive, multimedia material in their ePoster, including videos, audio, presentations, documents and even weblinks. The organiser can review the ePosters and publish them to the showcase, which can also be embedded within a virtual event platform or website. Delegates can then browse, search and explore the ePosters in the showcase, engaging with the interactive material and posting comments or questions,” explains Treasure-Jones.

Kubify can also have a physical presence, meaning it can be used on-site or at hybrid events. For each ePoster, a small printable and reusable mini-poster can be created, which Treasure-Jones says gives a “teaser of the content and shows a unique QR code”. This provides delegates with another way to open up and explore any ePoster.

For conferences, Kubifys ePoster’s can be organised and discussed in a variety of fun ways, including ‘pitch your poster’ sessions, roundtables and workshops. Then, of course, there is the all-important sustainability factor. Treasure-Jones says: “Minimising paper waste is just one way in which Kubify can help with sustainability. Paper posters are incredibly static and formulaic and take up huge amounts of space. Traditional ePosters, using display technology, are costly and resource-intensive, without adding much flexibility or creativity. “Kubify offers a more sustainable solution as it reduces the use of paper and the ePoster has a life beyond the conference.”

Moreover, according to Treasure-Jones, Kubify ensures that the positive impact of holding an event dramatically outweighs the sustainable impact of attending an event. “This is where Kubify really proves its worth,” she says. “Organisers can measure the increased engagement generated by Kubify, including after the event. Presenters are able to stimulate deeper, more informed discussions because they are able to express their work more passionately, personally and comprehensively.”

It is clear that, in this post-pandemic world, even more event organisers and suppliers are finding new and innovative ways to tackle sustainability. CN