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Liverpool leading the way

Liverpool was the city of choice for the Government's early pilot events, and it has no shortage of options for conference organisers.

When we look back to analyse the events industry's road to recovery, many chapters will be given to Liverpool. The city's events industry, before Covid-19 struck, employed 38,000 people, provided £3.3bn in economic benefit, and was responsible for 40% of all business rates. Liverpool was the city chosen for the initial vaccination pilot but, more importantly as far as we are concerned, was also the host location for the majority of the Government's series of pilot events: the Events Research Programme. The Good Business Festival's launch event, Change Business for Good, was the first in-person live business event to take place without Covid measures in place, informing research to examine transmission, aerosol and contact risks in a medium-sized indoor venue...

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