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The human factor

HBAA agencies share insight into their role during the pandemic and in recovery.

If agencies have learned anything in recent years, it is how to survive and prevail in a difficult and disruptive market environment. They have shown their creativity, flexibility, and resilience in the face of adversity, and their response to the past 18 months has been a prime example. As we emerge from the pandemic, it's clear that agencies have never been more valuable and intrinsic to the success of the industry...

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