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Fast Forward 15: meet the mentees: Charlotte Boaden

CBName: Charlotte Boaden     

Company: Tribal Group

Job title: Events manager

Outline of responsibilities:

Boaden currently heads up all events for Tribal across the globe and manages their live events, from initial concept through to delivery and follow up. She is responsible for the delivery and project management of Tribal’s customer conferences and any sponsorship presence at industry events. She works with a wider group of stakeholders to ensure Tribal has an effective and appropriate brand presence at relevant events. She ensures that all Tribal customer conferences are effectively planned, executed and success measured with a strong focus on delivering and effectively measuring event objectives and ROI.

She has implemented standardised processes and event technologies to help streamline and improve events and is always striving to improve the success of events year on year.


How long have you worked in the events industry?

10 Years

What does it mean to you to be included in the FF15 programme?

Being part of the programme means I can truly focus on my professional development and gain advice and support from industry experts and experienced mentor’s. Only a few months in FF15 has already provided a wealth of opportunities to grow my network of contacts and become better known in the industry. FF15 will help me develop skills and experience and help me define and achieve my career goals.

Who is your mentor, and what advice have they given you so far?

Andrew Winterburn has already given me advice on how to improve and grow in my current role. He provided invaluable feedback after attending the flagship event I ran for Tribal Group in June. He has also helped me to look at challenges in a different way and to consider new avenues for developing my skills and experience. 

What do you enjoy most about working in the industry?

I thrive on the challenges and constant change of a fast-paced industry. I find it really rewarding creating live events and conferences that achieve goals and exceed expectations. Being able to physically see an event come together and hearing feedback from delegates, stakeholders and colleagues is what I enjoy most. Working in the events industry I am always meeting creative, likeminded people to learn from.

Who, or what, has inspired you?

I wouldn’t say that one person or thing inspires me. I find inspiration by reading blogs, attending industry events, hearing about innovative events and speaking with fellow event managers. When applying for FF15 I felt inspired by Fay Sharpe and everything she has done and is doing for women in the industry. My mentor Andrew Winterburn has also been inspiring, he has achieved so much success over his career so far.

What do you see are the biggest challenges facing the industry over the next three years?

  1. Tightening budgets - Proving the value of any spend on events and measuring ROI is now vital. Setting clear objectives from the start is imperative.
  2. Keeping up with new and innovative tools and technologies – There are more and more new tools available to the industry. Knowing what is a fad and what can actually support the objectives of an event is increasingly difficult with so many out there.

What message would you share with young women thinking about a career in the events industry?

My advice would be to take your career development into your own hands by being proactive, determined and always positive. Positivity goes a long way.

Don’t be afraid to speak to piers in the industry to ask advice and support and to build your own network. Finally, I would say that whatever career path you choose ensure you always find your job rewarding and enjoy it!

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