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A Day in the Life: Alison Fordham

Who would have thought insurance could be interesting?

Heading up events for three companies within Bravo Group sure keeps it that way, with everything from charity gala dinners for 400 to conferences of 750; exhibitions hosted over three days to hospitality at the races.

My responsibility lies with leading the team on the planning and delivery of all events across the three brands and with such a fast paced, growing business no day is ever the same.

Today finds me in the office at 8.30am with a coffee in hand (no day starts well without one) going through the day’s priorities.

With 10 minutes to spare before the team meeting it’s a good chance to catch up with the latest edition of Conference News, keeping up to date with new venues, event technology and experiences is crucial to keeping the calendar fresh and forward-thinking. 

After writing this, my home for the next three days will be Manchester, where the largest insurance event in Europe is taking place. My role there is to orchestrate the delivery of two large space-only stands and two busy drinks receptions.

Working to a budget, sourcing the right suppliers and creating eye-catching stands has taken priority these last couple of months. With the event this week, today is a busy one with last minute logistic changes, final venue checks and ensuring all staff have the details they require. Alongside this, I’m preparing for June which entails all manner of golf days, race days, polo matches and more. 

One of the largest events on the calendar is the bi-annual Broker Network National Conference, a two-day event for over 750 delegates. In previous years it has been hosted in the capital but last year we brought it ‘home’ to Harrogate.

It was a fantastic event to work on giving me the opportunity to work with some great celebrity speakers, which brings its own challenges, and a sparkling Gala Dinner to finish. The theme was an evening at the Victorian seaside (complete with a 5m high vintage bandstand, nostalgic beach huts, more strings of festoon lighting than you can count and the odd rogue lobster!). 

Throughout all of this I’m supported by a fantastic team, the most incredible designers and ingenious copy writers.

They make planning each event exciting and keeping involved with the wider team across all three companies is key to achieving the very best events for the group. As I said, insurance can be interesting!