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British Motor Museum

British Motor Museum announces hybrid and virtual event partnership

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Warwickshire-based conferencing and event venue, the British Motor Museum, has announced a new partnership with event planning and AV specialist, Showman Event Support.

Charlotte Dawes, senior sales manager at the British Motor Museum, said“Covid-19 has had a severe impact on the UK and with many businesses turning to digital services such as Zoom and Google Hangouts to keep in touch with colleagues and clients, how we interact with others on a day-to-day basis has changed considerably. Whilst we identified a growing trend in hybrid events pre-Covid, we anticipate the importance for venues to have the right technology and infrastructure in place to deliver these types of events moving forward, will become a key requisite for organisers.

“Hybrid events offer the perfect balance by combining a live in-person event alongside a virtual component. Whilst nothing can replace the physical face-to-face interaction gained from being in a room with others, technological advancements provide the flexibility for those who would prefer to ‘attend’ events remotely or those in localised lockdowns to still attend and allow a wider net of delegates to engage.   

“In order to deliver hybrid events successfully and seamlessly, superior technology and excellent knowledge are key and it will be increasingly difficult for venues to do this without the right infrastructure in place. This is why we have partnered with Showman Event Support for all of our hybrid and virtual conference needs. We have worked with Showman for several years and we are delighted to be strengthening our relationship further in order to deliver hybrid events and launch a dedicated filming studio for virtual events.

“Whilst we now have a dedicated filming studio we also have a number of other rooms onsite where clients can set up there own equipment and sets for virtual and hybrid events whilst making use of our 1GB Wi-Fi. As the events industry looks ahead towards reopening its doors for large conferences and exhibitions, the success in its delivery will be in venues having the right facilities which offer flexibility and choice for both organisers and attendees.”

Nina Glazzard, managing director of Showman Event Support, added: “To run such events successfully, venues need the right AV equipment, excellent Wi-Fi and streaming capabilities. We have all the latest equipment and are fortunate that the British Motor Museum is well equipped with 1GB Wi-Fi, including a 100Mb hard wired connection, which allows us to run seamless virtual video conferencing for clients.

“These hybrid events offer the perfect balance by combining a live in-person event alongside a virtual component. Whilst the technological advancements provide the flexibility for those who would prefer to ‘attend’ events remotely or those in localised lockdowns to still attend and allow a wider net of delegates to engage.”


For further information about running a virtual or hybrid event at the British Motor Museum click here.