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Twickenham Stadium

Training 'key' for industry progression

Twickenham Stadium has underlined the importance of training and education-based events as a key part of the industry’s progression over the next six months.

The stadium has reported an increase in enquiries for training events and programmes, and says these events are "critical to inject market and delegate confidence in face to face meetings". 

The venue saw a 60% increase in training enquiries in the last six months and is expecting this to continue to rise in the first quarter of 2021. Typically, the events are shorter lead time, with the majority of bookings coming between two to six weeks before the event is due to take place. The stadium is also seeing a growth in enquiries around exam and educational events.

Nils Braude, managing director of Twickenham Experience Ltd, said: “Historically we’ve seen training as one of the earliest types of event to come back after the industry has received a shock. It makes sense; when businesses have received a trauma, the first thing they need as they look to recovery is an investment in their people, and possibly a mass reskilling programme.

“For our industry though, we need to embrace meetings that are imperatives to business and use them as a way of generating confidence across the meetings and events space. If we can get delegates feeling comfortable in small training programmes, then this will have a positive effect on incentives, larger meetings and conferences. In our view, this should be a critical focus for the industry while we’re limited in the capacities we’re allowed to cater for.

“This is what we think the next six months will look like. If we can get delegates comfortable with the experience, it will give us a platform for when organisers can plan larger meetings next year.”