Taylor Lynn Corporation sees boost in client confidence
The managing director of Taylor Lynn Corporation (TLC) has reported an immediate surge in live bookings in the wake of prime minister Boris Johnson’s decision to allow indoor events to return from 17 May (Step 3 of the Government’s roadmap).
From 17 May, indoor events for up 1,000 people or 50% venue capacity, not including staff, contractors or exhibitors, will reopen in England. Outdoor events for up to 4,000 (or 50% capacity) may also resume, and special dispensation will be given to seated stadiums.
Liz Taylor, who is a popular events expert located in the North West, told Conference News that clients were showing enthusiasm towards a return to live.
“When it comes to staging a live event this year, the green light to Step 3 has definitely enhanced the sense of enthusiasm mixed with nervous anticipation among businesses,” said Taylor.
“I think this comes from the feeling that the Government won’t backtrack on the re-opening plans now. And while the next few months of live events may come with caveats on audience sizes and safe planning practices, which I agree with, companies will feel more reassured and confident that their event is likely to happen,” she added.
When asked by Conference News to describe the mood among clients, Taylor noted a cautious optimism.
She said: “Cautious optimism is the key phrase here. TLC’s clients have been keen to return to live events this year as they are seeing a growing apathy amongst staff and their clients for virtual events.”
Taylor added that the Step 3 announcement had given clients the confidence boost they needed. “Many are coming to appreciate more than ever the important opportunity and intangible value that a live event experience offers their company. And Step 3 has provided the confidence boost that corporate businesses needed.
“I think it’s fair to say that the success of the vaccine programme has also had a large part in giving clients the peace of mind and health and safety compliance that had been lacking before.”
£2.5m in sales since January
TLC reported it has already seen a sizeable uplift in bookings this year, with Taylor saying the agency has recorded £2.5m in sales since January even before Step 3 was confirmed.
“I can see this continuing after Step3,” Taylor said. “It will mean we can return team members to our event production table, push ahead with plans for a new HQ in Manchester and I will look to recruit in event support roles.
“Importantly, we will be able to use our creativity and 35 years of experience to produce live events that deliver completely on Covid-safe requirements, without losing the atmosphere, innovation and style of the occasion.”