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The Honda Academy, Frankfurt. Two white cars in a brighly lit room with four white chairs spaced out in front of them.

Penguins produce first live post-Covid Honda Motor Europe event

Penguins, a creative event agency and part of DRPG, recently produced the first Honda Motor Europe live event since the start of the pandemic in March.

Held at the Honda Academy in Frankfurt, the three-day Electric Vision Driving Event was the third event Penguins have produced there and the first live event since the start of the pandemic in March. As part of the wider creative communications group DRPG, Penguins were able to service the event out of the DRPG offices in Cologne. The Penguins team provided all production services for the live element as well as the graphics, tech kit and people needed to livestream the conference out to those who were unable to attend.

Each day 12 journalists from different European regions came together for the live element of the Electric Vision press event. Guests were required to adhere to social distancing rules as well as to wear masks throughout the event. Journalists from the other regions who were subject to Covid travel limitations were able to livestream the conferences through a bespoke portal, with the events and broadcasts run in a variety of languages.

After the conference and Q&A, press were able to test drive the vehicles around a designated route to experience the new models for themselves.

António Guimarães, events and governance section manager at Honda Motor Europe Ltd, said: “Restarting live events for any company at the moment is a tricky road to navigate and as always with Penguins, they helped to make it happen utilising their passion for live events and integrating technology to engage an external audience. A big thank you to Penguins for helping us kick-start our live events again.”