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Meetings Industry Association requests 'urgent' meeting with Government

The Meetings Industry Association (mia) has written an open letter to the UK Government, in which it warns of “catastrophic” mass unemployment across the UK.

The business events and meetings sector has been ignored by Westminster to date, despite publishing official hygiene and operating guidance on 24 June.

In the letter, the association’s chief executive, Jane Longhurst, warns of the damage that would be done to UK towns and cities across the UK which today rely upon business events for their local and regional economies.

Read more: Government publishes safety guidelines for conference and business meetings industry 

Longhurst also reminded the Government that the industry has demonstrated it is safe and ready, by virtue of the fact that the guidance has been published.

The association has called for an urgent meeting with prime minister Boris Johnson and the chancellor of the exchequer, Rishi Sunak (pictured).

Letter in full:


An Open Letter to:

Prime Minister Boris Johnson

 Chancellor of the Exchequer Rishi Sunak

Culture Secretary Oliver Dowden

 Minister for Sport, Tourism and Heritage Nigel Huddleston 


As a country we have come a long way in the fight against Covid-19 and as a Government you have done a brilliant job of gently reopening sectors that will help the nation get back to business.

The most recent opening of the hospitality sector and visitor attractions closely followed by gymnasiums, cinemas and beauty salons are clearly welcome as another step towards recovery.

But you have missed one fundamental element of the whole reopening process. To ensure a thriving economy in cities throughout the UK, you need to reopen the business meetings and events industry, which delivers £70bn to the economy and employs over 700,000 highly skilled individuals.

In failing to do this, city hotels will not fill bedrooms, restaurants will have empty tables and the resulting redundancies will be catastrophic for cities like Liverpool, Newcastle and Manchester – all of which heavily rely on business events to underpin their local economy and jobs.

The redundancies will be far reaching and far beyond the 30,000 predicted by the business meetings and events sector. You will see many thousands more when hotels, nail bars, gymnasiums, public houses and restaurants start to fail because the crucial local economic contribution of business meetings and events are no longer propping up their businesses. The once desolate high unemployed city centres such as Liverpool, Birmingham and Newcastle that now heavily rely on business events, will start to become boarded up again.

You are re-building the economy without consideration to its resilience. Instead, your first step should have been to deliver the economic catalyst that is needed to ensure restaurants and hotels have customers.

As a sector we are ready. We have demonstrated through our roadmap to reopening, which you have signposted in your Visitor Economy Guidance, that we can open and operate safely. Safety always has, and always will be, at the forefront of everything we do. Across the UK, wherever organised and planned events take place, robust health and safety standards and risk assessments are always in place – it’s what we do every working day.

We can open in a phased way. The first phase, conference and meetings venues, have been busy implementing the Government’s Guidance and have a specially prepared App enabling us to track and trace all delegates. We can even link this to NHS Test and Trace if that will help provide added assurance. 

There are so many lessons that government can learn from initially reinstating business meetings that can then provide insight and learnings for other larger live activities such as major sporting, leisure or cultural events.

Operators and the supply chain are already making difficult long-term decisions on their future business models and workforce. To enable us to safeguard jobs and help re-build the economy, we just need a reopening date.

We cordially request an urgent meeting to discuss how we can support the reopening plans with a phased approach that will ensure the safety of all.  



Jane Longhurst                                                                         

Chief Executive of the mia