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Cvent senior marketing manager, Karla Pearce

Cvent calls for hoteliers to keep their digital doors ‘open’

Cvent, an event management software company, has urged hoteliers across the UK and Europe to utilise a number of online marketing tactics ahead of the lifting of social distancing restrictions.

The advice came in a webinar hosted by Cvent entitled ‘Keep Your Doors Open with Digital Marketing’, which was led by Cvent senior marketing manager, Karla Pearce.

More than 300 hospitality professionals attended the webinar, which was focused on how to drive MICE business demand post Covid-19. The session offered a range of marketing tips including the importance of digital presence, best practises for social media marketing and how the hospitality industry can ;bounce back’ following the pandemic, among many more.

Karla Pearce said: “While many hotels’ physical doors remain closed, it is critical that hoteliers prepare now for the better times ahead. By incorporating the right digital marketing strategy, hospitality professionals can ensure their digital doors remain wide open – allowing them to more quickly and efficiently drive demand and attract MICE business post-pandemic.”

Key takeaways for hoteliers from the session were to utilise Search Engine Optimisation (SEO), to make the most of social media, to be creative with content and to understand planner’s priorities.

The webinar is available on-demand here.