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Kerrin MacPhie

Green Tourism and mia form partnership to drive sustainability standards

Sustainability certificate programme Green Tourism and the Meetings Industry Association (mia) have announced a five-year partnership to improve standards for sustainable business meetings and events. 

Following the launch of Green Tourism’s ‘Green Meetings’ standard in June 2021, the mia said the new partnership will help its members secure the standard that has a three-pillar sustainability criteria.

The criteria, which focuses on “people, places and the planet”, will allow mia members to identify and measure sustainable practices as well as access sector guidance.

Members will be given access to four free-to-attend sustainability webinars, support and resources, as well as discounts on annual membership fees

Independent assessors will examine mia members’ adoption of the criteria, which will be integrated into the association's AIM Secure accreditation. These range from energy, water and waste through to catering, procurement and travel, as well as awareness, communication and community involvement.  

Kerrin MacPhie (pictured), chief executive of the mia, said: “We are moving into a new era of business meetings and events. Covid-19 has been a catalyst in focusing the industry on what is important, and sustainability will play a vital role in supporting the sector’s road to recovery.

“This significant step will also boost client confidence as mia members will display the Green Meetings standard, showing their commitment to people, places, and our planet.”

Scott MacLean, managing director of Green Tourism, said: “Sustainability is more important than ever, and has never been higher in public awareness in light of the COP26 climate change summit in Scotland last year. It was, after all, the biggest climate meeting the UK has ever held.

“We developed Green Meetings because venues wanted to benefit from the credibility of the Green Tourism standard, but were keen to have an accreditation that is specific to the meetings sector.”

Mia members can sign up for the first partnership webinar which will be held on 15 February.