Birmingham venue to pay agencies 50% commission up front
Birmingham venue Millennium Point is to pay agencies 50% commission up front. The move, according to the venue, is to minimise any concerns or risk around bookings being cancelled or postponed at short notice should Government advice change.
This part of the booking fee will be paid to the agent as soon as the event deposit is received, with the remaining half of the commission being paid in the usual way once the event has taken place, the venue has said.
A spokesperson for the venue said the Upfront Commission Pledge is part of a wider strategy designed to support the events industry, which includes an additional commitment by Millennium Point around flexible booking. There is also an assurance that team will do everything it reasonably can to rearrange any booking that is subsequently unable to go ahead, without penalty fees and at the previously agreed rate.
At the same time, Millennium Point has announced a robust Client Protection Plan to ensure safety of all guests and visitors. As venues across the country begin to reshape their business models, Millennium Point has carried out research and implemented measures to make any event safe for visitors. The venue’s size, layout and open spaces means that it can safely and confidently accommodate socially distanced conferences, where other venues in closed spaces might struggle with capacity.
Enhanced technology will also be available, from virtual tours prior to booking, to a live streaming option for delegates who want to attend remotely. Catering has also been restructured to be contact-free and served in individually sealed packs, with disposable and bio-degradable cutlery.
Victoria Webb, sales manager at Millennium Point, said it was crucial to support agents as much as they support the venue. “Most commission-based fees will have been lost or deferred because of events being cancelled or delayed and, with our Upfront Commission Pledge and our commitment to flexible booking, we want to provide as much peace of mind and financial certainty as we can,” she said.
Webb added: “We have tried to put ourselves in our agents’ shoes in order to come up with a considered strategy and solution to address their concerns. We’ve conducted our own market research and worked closely with our agents and tailored our approach accordingly. We believe the whole industry can bounce back, if we can work together to overcome our challenges, and everyone at Millennium Point is committed to ensuring we can help to accelerate that resurgence from 1st October.”