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Searcys partners with SevenRooms and TheFork

SevenRooms, a guest experience and retention platform for the hospitality industry and TheFork, the online restaurant reservations platform from Tripadvisor Media Group, have announced that British restaurateur and events catering company Searcys will be one of the UK’s inaugural hospitality operators to utilise its recent industry partnership.

Searcys will use the technology borne out of the partnership across its collection of UK restaurants and bars. The group includes Helix and Iris Bar at the Gherkin and St Pancras Brasserie and Champagne Bar (pictured)

The tools that the SevenRooms and TheFork partnership brings will aim to develop stronger guest relationships, fill seats, acquire new customers and deliver on-premise experiences that prompt visitors to become repeat customers.

This comprises access to the full use of SevenRooms’ data-driven venue management and marketing automation platform, as well as TheFork’s consumer reservation network.

Anna Fenten, marketing director at Searcys, said: “Being one of the UK’s first operators to benefit from the innovative partnership between SevenRooms and TheFork is another example of how we pride ourselves on being at the forefront of the industry and exploring the best ways to ensure a seamless, outstanding guest experience.”

Patrick Hooykaas, regional director, TheFork, said: “Our partnership with SevenRooms was set up with the intent of helping operators like Searcys. In recent years, the restaurant industry has undergone a huge evolution, with restaurants requiring even more advanced tools to address complex operational challenges. Searcys’ competitive advantage lies now in the opportunities in front of them by embracing the digital services and platforms TheFork and SevenRooms mutually present.”

Danilo Mangano, Europe general manager at SevenRooms, said: “We are enabling Searcys venues to connect directly with diners through the booking channels they care about most – in a way that only our open and connected front-of-house technology can offer hospitality operators. Having access to the services offered by TheFork right alongside this will extenuate the opportunity to take more bookings and drive more revenue for their business in a period of recovery for the industry.”