Utilising light and dark for your events space
By Jodie Guilford, business development & marketing manager at the Science Museum.
Studies have shown that a building’s architecture and layout can directly impact both our mood and lasting impression of a place or experience, through elements such as space, light, geometry and materials.
Natural light, for example, can help us to perform better. Research indicates that visible light helps the human body to regulate the production of the hormone melatonin, which in turn helps to regulate our body clock for improved sleep patterns and digestion. Visible light also helps to stimulate the body’s production of neurotransmitter serotonin, the body’s natural ‘happiness’ chemical.
We are approaching the launch of our brand new multi-functional space, Illuminate, at The Science Museum, a space which has been designed with light and dark in mind. Level 5 of the space is flooded with natural daylight from a panoramic window, and is juxtaposed with level 4’s blackout space.
The quality of light within level 5, courtesy of the impressive picture window, will impact positively on the health, state of mind and even efficiency of delegates, as the constant natural light helps create a healthy, engaging work environment.
Keeping delegates alert during a conference or presentation is key, and more often than not a lack of natural daylight can be a key factor in low concentration levels amongst an audience.
A great deal of thought was put into the journey between the spaces in Illuminate, with a desire to highlight the transition from dark to light and how this can enhance an event. Level 4’s blackout space allows for complete control of lighting, empowering clients to immerse their guests completely in their brand experience and making it the perfect space for an intriguing product launch that creates that all important feeling of suspense.
As you move up to Level 5, dark resin floors move to the softer steel staircase and into the brighter space with its panoramic window and abundance of natural light, giving an altogether different feel.
When guests enter the space, we want them to feel the spirit of creation and discovery that the Science Museum showcases. Considerable emphasis has been placed on key aspects such as exposure to natural daylight, which will impact positively on the delegates’ experience.
No matter how the spaces are used, whether in conjunction with each other or as standalone spaces, the contrast between light and dark ensures a myriad of possibilities to make an event really stand out in attendees’ memories.