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Tourism board quickly goes virtual

Kerrin MacPhie, head of business events at VisitBritain, describes how the organisation's flagship event went online.

For the last four years, VisitBritain's flagship business event, MeetGB, has been connecting international buyers with hundreds of UK suppliers including destinations, meeting venues, hotels and DMCs, promoting why the UK is a leading global destination for meetings, incentives, conferences and exhibitions. VisitBritain was weeks away from delivering MeetGB 2020 at ICC Wales when the UK went into lockdown...

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