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Serve your audience's communities

Tanya Pinchuk, CEO at ExpoPlatform, says organisers should immerse themselves in the communities they serve.

There is a greater degree of granularity now for conference organisers to explore their audience and their journeys with the help of event technology software. And integrating these new technologies and approaches in the client proposition offers a chance to invent new ways of embracing the communities served - the key to the recovery and continued success of the global events industry. Here are ways that can help organisers discover more about their audience and engage them more effectively...

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