Buying from the person
Natalie Shattock, senior events manager EMEA at the financial research organisation Morningstar, says the absence of events is harming growth.
At Morningstar, we have always been event-led marketers, even as we have developed our digital marketing outreach. We have had considerable successes using digital tactics, but nothing beats face-to-face. Our industry, which involves investment research, data and investment management, is one built on trust. We are firm believers that you buy from the person and so for us it's integral to the success of our business that we not only get to host our clients at live events to further deepen our relationships, but also to meet with prospective clients to grow our book of business...
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