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Converting opportunities

CN scrums down with James Lee, Twickenham’s head of conference and events sales   How did you get started in the industry? Working at The Royal Lancaster Hotel (now the Lancaster London) in 1991. I had qualified as a diamond merchant. Something told me that before I committed to that, I should try something different, and when I found a role in purchasing at this amazing hotel I was hooked.   Favourite aspect of the events industry? The ever changing demands from the range of events that we accommodate.