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Reed reveals new look for ibtm America

Trade show organisers have unveiled a new format. ibtm America opened in Chicago  in the Skyline Ballroom at McCormick Place West, with the over-arching theme: ‘Connections mean everything’. The show replaces AIBTM and organisers have gone for a sharper focus on face-to-face meetings, with a one-to-one ration of buyers and exhibitors at standard shell scheme booths. The first ‘Discovery Day’ will kick off the Knowledge Forum, with a keynote session sponsored by industry association PCMA. Following that, there will be two sets of three congruent sessions by PCMA, incentives association Site an