The new name will align it with Resorts World Birmingham, situated opposite the Arena
The agreement follows the recent unveiling of a new £850,000 conference space
Northumbria University and Unique Venues Birmingham join the consortium
Conference Aston in Birmingham has signalled its commitment to staff training and development by launching a new apprenticeship scheme.
Customers can experience live-streamed concerts through VR headsets
The one-day conference attracted 360 delegates to the NEC on 18 July
It will be held in Birmingham's Vox Conference Centre next week
The venue has opened a new 16th-floor conference and events space