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GDPR: a matter of consent

By Simon Clayton, chief ideas officer, RefTech

Since GDPR first hit the headlines there has been an awful lot of scaremongering and/or misunderstanding over the ‘consent’ part of the regulations. Many ‘experts’ claimed that a company needed specific consent from the individual for them to use their personal data but this simply isn’t true and I think it’s a lack of understanding of the full text of the regulations that is the problem here.