VisitScotland business events backs inaugural Business Events Leaders’ Summit
VisitScotland Business Events is backing the inaugural “Business Events Leaders’ Summit”, taking place at the Scottish Event Campus (SEC) on 21 March 2018.
The Business Events Leaders' Summit is the first meeting of its kind in Scotland- uniting both senior leaders in business events and key figures from relevant economic sectors- to explore how to create lasting economic and social impact from events. Attracting speakers from as far apart as Australia, Singapore and Ireland - as well as top UK business events professionals – the Summit will provide a global thought leadership forum highlighting the importance of business events to economic planning, industrial strategy and sector development. Leading business figures and politicians will also participate in panel sessions designed to stimulate thought and provoke awareness of meetings as a tool which create lasting impacts on society.
Neil Brownlee, head of business events at VisitScotland said: “Our own “Legends” and INNOVATETHENATION campaigns have already shown what can be done to bring greater collaboration between the business events industry and the development of the wider economy. We know that business events are catalysts for economic and social progress. I’m delighted that Scotland is leading and hosting such an exciting new international initiative. I urge all senior leaders interested in the debate about moving our industry further up the economic agenda to attend this Summit.”
Sessions at the event include ‘Identifying and Activating Key Markets’, ‘the Makings of a Tech City’ and ‘Developing the Meetings Industry’. Speakers include Martin Sirk, CEO, International Congress and Convention Association (ICCA); associate professor Carmel Foley, from the Australian Centre for Event Management (ACEM) and University of Technology Sydney; and Linda Hanna, managing director, Strategy & Sectors, Scottish Enterprise.