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Mercedes-Benz Vans appoints TRO

Mercedes-Benz Vans UK Ltd has appointed experience agency TRO to deliver its first ever lifestyle retail outlet.

Set within Manchester’s renowned Intu Trafford Centre, the Pop-Up Store opened its doors on Monday, and showcases luxury pickup, the new X-Class – in addition to a Vito and a Marco Polo campervan.

The store features interactive touch screens, enabling customers to find their ideal Mercedes-Benz Van, a virtual reality surfing simulator and lifestyle merchandise will be on display to browse. Plus, kids will be kept entertained with a children’s activity area and goodie bag competitions.

Kiara Blenkinsop, account director at TRO, said: “We’re delighted to be working with Mercedes-Benz Vans and loved creating a striking retail environment to reach a diversified demographic. Taking inspiration from customers' active lifestyles and varied vocations, our designers executed a sleek yet industrial space, and we’re excited to see the impact the store creates."

The Mercedes-Benz Vans Pop-Up Store is open from now until 18 March, located in the intu Trafford Centre, first floor next to the Apple store.