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klik

New wearable technology launches in UK

Crystal Interactive has officially launched ‘klik’ in the UK. The organisation is the sole supplier of the new technology in the country. 

Klik, a Canadian product, is an event engagement solution that attendees can wear. The LED wearables, which includes a badge (pictured), wristband, and lanyard button, deliver a more relevant event experience that connects attendees to other delegates and content.

Delegates can connect by pressing a button on each wearable device, and can draw on the data via an accompanying mobile app.

Chris Elmitt, managing director at Crystal Interactive, believes that the data collection and location intelligence capabilities will provide unprecedented levels of real-time insights for event organisers.

He said: “We are extremely excited to bring klik to UK event organisers for the first time.  We have been actively looking for new technology partnerships for the last 12 months but none of us expected to find something as transformative for live events as klik.  As importantly as adding a technology solution that really resonates with our client base, in klik we have found a team whose commitment to innovation and service excellence mirrors our own.

“Klik’s powerful data collection and location intelligence capabilities provide unprecedented levels of real-time insights for attendees, event planners and conference organisers alike.  These deeper levels of insights into attendee behaviour provide meeting organisers with a detailed picture, of where, when and how attendees are interacting, allowing for much more targeted marketing, post show.”

Klik was launched at etc.venues’ Fenchurch Place venue in the City of London, 31 July.