Celebrating a competitive Edge in the Stamford sun
Stamford-based Trinity Event Solutions celebrated its new EdgeVenues.com venue finding service with a pre-launch party in the Lincolnshire sun.
Over 200 hotel and venue suppliers were invited to hear about the product and gain insight into the new technology used by the agency.
Edgevenues.com has been created by Trinity in response, they say, to the uncontrolled level of RFP’s to hotels and venues.
MD Jacqui Kavanagh tells CN: “We need to stop allowing our industry being dumbed down with a return to quality proposals for our clients with excellent data. If more data was readily available from hotels and venues, then unnecessary RFP’s would not be issued.
“Basic data should be a given; what we need from our counterparts in hotels is why the venue is right for our clients’ events, how they are going to make that event special at the venue and real quality pricing not a one size fits all which is what we are currently experiencing because of the rigidity of systems. I firmly believe that this is what hotels want to deliver and I believe in the professionalism of our industry.
“I want to support those hotels that deliver great data, invest in quality photographs and floor plans so our buyers (whose time is getting more limited because of the perception that our industry can be bought online) can make quality decisions.”
EDGE, she says, will offer up to 120 fields of data and unlimited photographs and floorplans, as a basic free, of charge to all venues, and a Buy it Now option for a meeting room up to 10 as a basic free of charge listing ( commissionable) subject to availability.
There will be an option for hotels to upgrade to a monthly licence to give additional benefits. Those licensees then have the ability to upgrade further to Agency EDGE, a B-to-B closed user group.
Since parting ways with Venue Finder earlier this year, Trinity has put its faith in its own technology and claims its new system is ‘built by our industry for our industry’.
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