A Day in the Life: Sorcha Rogers
Sorcha Rogers is an event manager with an eye for creating some really special shows, delivering a dynamic wow factor. Recently she has had acts entertaining at the Academic Venue Awards and showcased two Mongolian acrobats to London for some spectacular routines.
“My job as a producer is to create and hold the vision, even before I know whether it’s actually achievable,” she says. “By trusting in the creative process and the timely implementation of all the necessary pre-production, I know that everything will fall into place and the results will be remarkable.”
Like many in the events sector she says one reason she loves her job so much is that every day is different.
One recent typical day before Christmas begins with an early trip to the airport to pick up two contortionists who were performing for one of Sorcha Productions’ Christmas shows.
“I brought them over all the way from Mongolia as the artists from there are the most skilled in the world having started training at five years of age. To finally have them here made up for all those hours of meticulously filling in of visa forms and having to live with the uncertainly of whether they would actually be granted permission to come.”
Next, it’s a quick catch up on Skype with her two virtual assistants. “By having a good CRM system I’m able to outsource all my back office work. As my work takes me all over the world I like to keep all my office in the cloud so I can work anywhere just from my laptop.”
VA check-in over, and it’s then off to a client meeting to discuss requirements for an upcoming event. “I always like to meet face-to-face with clients as so much communication is non-verbal and important details can easily be missed in emails or phone calls,” Sorcha notes. “It might be something that seems like a minor detail, but that can spark new innovative ideas.”
Today’s client runs a company that supplies hops to the craft beer industry. The challenge, says Sorcha, is how do you entertain a hundred 250lb bikers with up to two-foot beards. “Not with a delicate contortion act or even beard decoration,” she says.
“I find that ideas and associations come more freely to me when I’m being physical, so around lunchtime I go to a yoga session. It’s my gift to myself for working in this demanding profession. It’s also necessary to keep my body strong and not let old injuries take me down after 20 years of being a physical performer,” she adds.
“Walking out of yoga, I get a flashback to a juggling convention I recently attended. One of the professional jugglers had become obsessed with drone flying. He was so good at it that he could fly a drone through people’s legs or land them their hands. Of course, this would entertain of 100 beer-makers. I phoned my client and he loved the idea!”
The day in question came at the start of Christmas season, so it was straight onto final afternoon rehearsals at the Bloomsbury Big Top for this year’s show Cirque Shanghai. Earlier in the year on a scouting trip to Mongolia, Sorcha had managed to source a stack of acrobatic chairs and get them air freighted back to the UK. The result is an act that is rarely seen outside Asia and gives the show an authentic edge.
Rehearsals over, it’s a quick bite to eat and then, showtime!
“To be able to create these shows, work with all these amazingly talented artists, and to see the looks of awe and wonder on the faces of the guests makes all the hard work worthwhile,” says Sorcha. The client is happy, guests are ecstatic and, after I’ve extracted my artists from the admirers who want to know all about their lives and choice of career, the day is finally over.
“Home to a glass of wine to wind down and let the pressures of the day wash away; looking forward to doing it all again tomorrow.”