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GDPR

Event technology in 2018: data deadline looms

CN spoke to venues, destinations, agencies, technology companies, organisers and industry associations for their views on the year that was and the year that will be.

Here’s what the technology sector had to say.

Simon Clayton, chief ideas officer, RefTech

Do you think the events industry is prepared for the new GDPR laws that come in to force in May?

There is a huge amount of misinformation being bandied around, and even alleged experts are getting it wrong. It’s a hugely complex set of legislation that has been written for the cyber age.

David Chalmers, senior marketing director, Europe, Cvent

Do you think the events industry is prepared for the new GDPR laws that come in to force in May?

GDPR is front of mind for our customers and the industry. Certainly, many have woken up to all the changes that will need to be made to their processes for capturing and storing data.

Luis De Souzam, CEO, NFS Technology Group

How will the roll of technology change in 2018?

The industry has been slow in adopting mobile technology, but it is now recognising possibilities when it comes to engagement.

The market is becoming more challenging, and this will continue in 2018. More traditional venues need to take this on board and enter the modern digital world.