The Millennial mindset
Two pints get Simon Maier talking Millennial meetings
Over an Adnams bitter (do try one), a son of mine was talking about Millennials. As a generation that came of age after the 2008 financial crisis and one that has never known a world without the Internet, Millennials have different expectations about jobs and money. International surveys suggest they aren’t motivated by the same factors as previous generations, such as a job for a ‘long time’ but, instead, value a good work/life balance and a sense of purpose beyond financial success. Millennials expect to have up to eight full-time jobs before they’re 35.
They see technology as a complement to daily activities and this mindset has contributed to the exponential growth of technology permeating every corner of Millennial life. Of course, entire events are now fully documented and stored on the Internet via social media and Millennials ‘own’ social media. They see the value of information gathering, promulgation and sharing more than any other group, spending an average of eight hours a day online. In 2017, they made up 70% of the Facebook user-pool.
In a time of worldwide political upheaval and deafening online chatter, Millennials look to corporate events as a powerful way to connect with other people and various sectors or specialist groups.
Even these tech-savvy people know that online interaction can’t replace face-to-face experiences.
Millennials say live events help them gain perspective beyond what they read online. And they like attending corporate events that, in part, support a cause.
They also thirst for hashtag and photographic conversations drawn from events. They like streaming on popular apps. They like sharing and being ‘in the know’.
They enjoy continual discovery. They value teamwork and collaboration, which is the most brilliant news that any event producer or content creative would ever wish to hear.
Then we finished our beer, discussed football for a bit and had another drink.