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hallmark conference news

Finding the balance

By David Grosfils, head of Hallmark Hotels

Wellbeing and work-life balance are hot topics for 2018, and the conferencing and business travel industries have their role to play. Increasingly, hotels are responding to this change to create more flexibility with event organisers, by offering advice and suggestions to ensure improved delegate wellbeing – which in turn can positively impact on delegate productivity. Three areas I’d highlight as a focus for the business travel industry this year are:

Eating well

Hotels can create menus to inspire greater levels of energy and productivity for delegates by offering healthy snacks such as nuts, seeds and dried fruit as well as fresh fruit and plenty of bottles of water and herbal teas. Engaging the services of a nutritionist can inform smart menu options, including alternatives to suit dietary needs and lighter or super-food dishes to avoid the usual mid-afternoon slump.

Wellness and relaxation

With holistic travel experiences and ‘bleisure’ (business and leisure) travel high on the agenda, we are now offering dedicated delegate packages, which include spa and leisure access and an overnight stay, as well as access to in-room workout videos with a virtual personal trainer.

Space and downtime

From naturally-lit meeting rooms to a refocus on providing quality break-out spaces, hotels can strive to inspire periods of rest and mindfulness for their delegates. For those in need of exercise during downtime, encouraging delegates to enjoy a brisk walk around hotel grounds can release endorphins needed to keep the brain more engaged for the rest of the session.